Smooth-talking con artists are familiar figures in American folklore. The well-dressed hustler arrives in an unsuspecting town. He pitches some miracle cure or get-rich-quick scheme, door-to-door or from atop a soapbox. Then before his customers realize they’ve been duped, he steals away in search of his next mark. It’s a risky vocation, one that demands quick feet, a keen understanding of human nature, and a talent for telling stories that both arouse and reassure.
But when it comes to profiting off people’s hopes and fears, by far the most successful purveyors of lucrative lies and false promises are some of the denizens of this country’s palatial estates, corporate boardrooms, and corridors of political power. And unlike their small-time counterparts, they’re never on the run — despite the misery they leave in their wake. Enter Donald J. Trump, soon to be the 45th President of the United States.